Your Guide to Building a Personal Brand

Here's a good breakdown of what it means to build a personal brand that will develop that know, like and trust factor with your audience

BUSINESS MARKETING

Jules

8/31/20232 min read

person holding white smartphone taking photo of woman wearing blue jeans
person holding white smartphone taking photo of woman wearing blue jeans

There seems to be this confusion about how to build your personal brand online. You are not alone in this because when I first heard that term and learned it wasn't much to do with fonts, logos and colours, I knew I needed to dig a little more.

Below, I've outlined the nitty-gritty of personal branding—what it means, how it's done, and why it's your roadmap to standing out in a crowded online arena.

  1. Discover Your Passion and Purpose: Personal branding starts with your heart's compass (cheesy yes!). Ask yourself, "What makes my heart race?" Identify your passions, the things that light your fire. For instance, if you're obsessed with eco-friendly living, your personal brand could revolve around sustainable living tips and products.

  2. Identify the Problem You Solve: Your personal brand isn't just a vanity project—it's about solving real-world problems. Pinpoint the pain points your target audience faces. A financial whiz? You might specialize in helping millennials tackle their student loan debts and achieve financial freedom.

  3. Showcase Your Expertise: Personal branding demands authenticity, and that means showcasing what you're good at. Whether it's coding, cooking, or gardening, use your expertise to create value for others. If you're a fitness junkie, you could share workout routines and healthy living advice.

  4. Earn the Right to Speak: Building a personal brand is like earning a seat at the digital table. Back up your talk with achievements, certifications, and experiences that show you're not just spouting random advice. If you're a marketing maven, your personal brand could include success stories of campaigns you've spearheaded.

  5. Define Your Business Territory: Your personal brand isn't a shape-shifting chameleon—it's a clear, consistent message. Define your niche within your industry. If you're a beauty guru, you might focus on cruelty-free makeup, nail art, or skincare.

  6. Pinpoint Your Marketable Value: Why would someone shell out money for your advice, product, or service? Identify the unique value you bring to the table. If you're a graphic designer, your personal brand could highlight your knack for turning brands into visual masterpieces.

  7. Craft a Compelling Online Presence: Your personal brand isn't just in your head—it's on your social media, website, and blog. Post consistently, engagingly, and authentically. Share your passions, problem-solving insights, and industry expertise across your different platforms.

  8. Tell Your Story: Behind every brand, there's a story. Craft a compelling narrative about your journey, struggles, and successes. If you're a travel aficionado turned travel blogger, share your transformation from the office to living that adventurous van life.

Tell your audience what you stand for, what hobbies you enjoy, your favourite singer, your workout routine and how these things make you happier, healthier and wealthier.

woman with curly hair profile picture
woman with curly hair profile picture