What is an Online Digital Business that Runs on Autopilot?

If you've ever googled "how to make money online" the algorithm lands you among digital marketers that sling out phrases like "build passive income on auto-pilot", "systems that run in the background", "freelance digital marketing"...



5/22/20232 min read

Let's break that down.
What do online entrepreneurs mean when they use those phrases?

Online Digital Business: Most often it means they have partnered with a company that offers an e-learning or digital education course that took and loved, learned new skills with and became an affiliate.

Affiliate Marketing: is like a bridge between customers and products/courses/services. They collaborate with companies and promote their offerings to their audience via social media and email campaigns. When someone makes a purchase through their unique affiliate link, the marketer earns a commission. It's a win-win situation: the marketer helps connect people with products they may be interested in, and they earn a passive income by leveraging their influence and online presence.

Freelance Digital Marketer: often promotes more than one product or service (not tied down to one company).

High Ticket Affiliate Products: often provide significant value or unique benefits, making them attractive to both affiliates and customers. By earning a commission for each sale generated, marketers have the opportunity to earn substantial income through these higher-priced items.

Lead Magnets: these are typically valuable resources that marketers giveaway (in the way of masterclasses, ebooks, quiz results, training, etc) in exchange for the recipients email address.

Automated Systems: sales funnels and auto email responders work behind the scenes, engaging with potential customers, delivering tailored messages, and building relationships on autopilot. It's like having a 24/7 marketing team that never sleeps, freeing up the marketers time to focus on what they love while still growing their business.

In summary, a person that has an online digital business that runs on auto-pilot and allows them to earn a 5 figure a month side hustle (or have even gone on to quit their 9 to 5) likely sells high quality and high ticket digital courses or products and have developed a strong know, like and trust in their online spaces. These marketers often work a few hours a day creating content for social media, adding value to their email campaigns and responding to inquiries.